Jul 18 2012
New Digital Video Distribution Service: Boogie Reaches Further, Faster.
This post is also available in: French
Boogie Studio is proud to announce that we’re now offering a digital video distribution service. Our recent certification through digital-distribution giant DG IT implies that we’ve become part of an exclusive collection of certified providers of the world’s largest online advertising distribution network. More importantly, it means that our clients’ creative product will reach the top Canadian and U.S. broadcasting and online news networks more efficiently than ever before.
Not only does this new service give our studio access to new media channels and potential audiences, but it also manages the entire distribution workflow. DG IT’s service makes our entire video distribution process entirely seamless, from the initial file upload to the product’s final destination. With delivery status notifications, content previews and built-in quality control, digital distribution simplifies the entire order management process in every way possible.
Birth of the tapeless workflow and a change in perception and practice
Despite the fact that video tapes were phased out of mainstream use several years ago now, they still played a major role in broadcasting and post-production services worldwide.
When cassette tapes were at their prime in the 80s, JVC branded VHS tapes became the staple in the consumer market for being inexpensive while Sony’s Beta brand remained the go-to brand for professional productions.
The importance of Sony’s DigiBeta & Hdcam cassettes in these industries became especially apparent just over a year ago when they suddenly became a very hot commodity. Of all the events that could have helped force the industry to go digital, the Japanese tsunami in March 2011 had a devastating effect on production, post-production and broadcasting on the whole. With the destruction of Sony & Futjisu tape factories and other related manufacturers came an industry-wide shortage that resulted in price gouging, a scramble for tape shipments and general panic in post-production industries. It was an eye-opener for many industries who relied heavily on cassettes and hadn’t given serious thought about the future availability of this hardware.
Two options remained following the event that made the dependence on tapes glaringly obvious:
Move to a different hardware medium or completely switch to a digital file based workflow.
For many post-production companies and Broadcasters, the tsunami accelerated the change process toward non-physical media transportation solutions. In retrospect, this change was inevitable; it was simply a question of time before a shift from physical mediums to digital solutions, would dominate the industry.
From pens and papers to file transfers: Boogie loves tapeless workflows
Boogie Studio has always endorsed forward-moving technologies as much as we could. We found ourselves waiting patiently for the conditions to be right for a hardware-to-digital shift in our industry.
Technically, digital file format standards are not difficult to keep up with. The only significant problem with electronic send-outs in the past few years was related to the broadcasters being ready to receive digital content. The Internet has had the capacity to upload/download large files for awhile now, the numbers of broadcasters who were able to ingest digital-delivery were few and far between.
While the tape is becoming a medium of the past, Boogie Studio is taking the opportunity to endorse its desire for digital solutions. In retrospect, it’s hard to believe that so much of the post-production industry relied on pieces of hardware that fed content in the broadcasters systems only by playing the video streams in real time. Are you going to miss packing up a tape next time you need to send a TV spot to a media outlet? We definitely won’t.
Ultimately, we love simplifying our team’s and our clients’ lives. From our point of view, using the most advanced digital technologies means that we’re being efficient with our resources and that we render our services at the highest level of performance possible. A digitized send-out is basically the last link of a long chain of services we offer including color-grading, visual effects, online finishing, original music composition and sound design & mixing.
For more information, check out the following links: