Jun 28 2012
Mobility at its Best: Bombardier, Boogie Studio and The Evolution of Mobility
This post is also available in: French
Fairly often, our studio receives projects that have incredible visions and will have significant impacts on the commercial and corporate marketplaces. When Bombardier decided to alter their world-renown brand, Taxi Agency (Montreal) and Boogie Studio were ready to create and construct the company’s new and unified international image.
While Taxi conceptualized Bombardier’s new branding with extensive research and marketing agency talent, Boogie helped the vision come alive. Our studio was honoured to take part in the project by contributing post-production services including VFX, color grading, online/offline editing, original music and sound design and mixing.
Boogie made a strong collaborative effort to realize the project. After the footage was picture locked, our video department’s Gary Chuntz (color grading) perfected the coloring while Dominic Vincent (3D) and Cadi Desmeules-Desbiens (online editing) produced the 3D hangar in the video and Bombardier’s 3D signature. Our team also added a few 2D effects in the online session. Meanwhile, Patrick Lavoie composed the original music and the track was produced by Boogie sound designer Rene-Pierre Guerin and Frederic Laurier (audio mix).
Like many others in our studio, colorist Gary Chuntz is very detail oriented, but the challenges in this project were special. “Other than some direction the clients trust me to get them where they need to be and fast” explained Chuntz.
Since this was a relatively large scale production for Taxi and Boogie, many resources had to be pooled from several of Bombardier’s collections of stock imagery to create the video’s desired effect. One of the bigger challenges was to implement a uniform cyan look, or the teal and blue-green color throughout the entire video from all the video source material that was provided to him.
The Bombardier project also exposed Chuntz to some fairly unique challenges: “I had to be conscious of some of the colors on their airplanes”, he explained. With all the reference material, he was able to develop a pleasing compromise between the coloration in stock imagery and what Bombardier wanted in the final product.
Like the other members of our studio that worked on the project, Chuntz enjoyed the challenge. “It brings out my creative juices. All in all, I am very pleased with the end result”.
What exactly was the result of the post-production team’s dedication and talent? The Evolution of Mobility, an internationally distributed brand masterpiece. Watch the video and feel the elegance and power of Bombardier’s new branding!
Boogie has completed a number of similar projects for multinationals and we’re happy to say that the creative work we’ve completed with these companies has benefited us in innumerable ways. Not only have projects like Bombardier’s raised our profile on an international scale, but they’ve also allowed us to participate in highly collaborative, multi-agency branding strategies. Stay tuned to hear about another major project in the works this summer!