Jun 13 2012
Food for Thought: the Boogie Philosophy and ”Add Some Cream” Campaign
This post is also available in: French
Over the last few years, our studio is happy to have gained the talent and the technical capacity to work with our clients using highly integrated and innovative audio and visual post-production tools and services. With all the power our studio harnesses in order to create and innovate at our fingertips, we clearly stand out as a competitive leader in the a/v and special fx industry in North America.
The greatest challenge in any creative project is to respect a project’s budget without sacrificing the production and post-production teams’ creative freedom. Finding a balance between budget and creation is one of the most basic principles that shape the Boogie team’s outlook on client projects.
Ever since Boogie Studio officially opened, we have always used Disney ex-CEO Michael Eisner’s outlook on business development. Eisner calls his business philosophy “creativity in a box”, which basically states that the best business leaders find an effective balance between creating spectacular special effects while proposing solutions that help the organization respect the allocated budget.
One of our newest projects, the “Add Some Cream” campaign, clearly demonstrates Boogie Studio’s creative and technical talent as well as our sensitivity to the client’s perspective. When director Jérémie Saindon and producer Stéphanie Lord were mandated to create three 30 second television ads for Montreal ad agency BBDO Nolin, Boogie joined the crème de la crème of talented industry leaders to produce the campaign. We proposed the “lesser of greater evils” approach to the cream campaign and still give the audience something to think about: the pure delight in tasting this magical ingredient.
Don’t we all become great chefs when we use the best ingredients in our recipes? On top of effectively delivering the desired message to its target audience, the “Add Some Cream” campaign responds to the aesthetic that was conceptualized by its producers. With this and every project, Boogie Studio places precedence on delivering a great product while bringing added value to our clients.