Jun 7 2010
Boogie Studio Mixes The Adidas Originals Star Wars Cantina 2010 Promo
Boogie Studio had the chance to work with Sid Lee on this new fabulous Adidas ad.
It’s a familiar place, the Star Wars Mos Eisley Cantina where Luke and Obie-Wan Kenobi negotiated the terms of Han Solo taking them to a galaxy far, far away in his beloved Millennium Falcon. This is the Adidas 2010 version of that scene and it has a couple of twists.
Watch as the old Star Wars crew get together with some new faces to enjoy the 2010 FIFA World Cup.
Some of the people in this cantina include Daft Punk, Snoop Dogg, David Beckham, Noel Galagher, Ian Brown, Franz Beckenbauer, Ciara, DJ Neil Armstrong, and a very funny appearance by Jay Baruchel, who puts to rest the debate over who shot first, once and for all!
This clever Adidas ad’s sound design was remixed at Boogie Studio in Montreal. Denis-Eric Pednault and Andres Norambuena, two-master pioneers of studio sound design and mixing, did the mixing for this ad.
The unique film was created as a result of a close partnership with Lucasfilm Ltd., who granted Adidas use of their film for this special execution.
The campaign will launch on TV in UK and the US on June 12th. The full-length two-minute version is available online here.
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